The world is moving fast and the only way to survive in this fast moving world is to adapt. At a time when everything adapts, from complicated machines to simple watches, from assembly lines to a fast food chain, why should logo stay behind! Yes, you heard that right. Logos need to adapt to survive the fast growing internet culture. An adaptable logo is what you need to put up your “A” game in the brand war of your industry. No matter you are looking for a logo design in Florida or New York, every logo designer will suggest you an adaptable design. But, what is this adaptable logo design and why you should get it? Wondering about it, right! No worries, as we will try to clear out a majority of doubts here.
Adaptability is the quality of essentially being the same in different environments. The same holds true for logos too. An adaptable logo will be one which can be identified with the brand anywhere, across any format. For instance, the logo of the social media giant Twitter. The twitter bird is synonymous with the brand. No matter where you see that blue bird, you will identify it as Twitter almost instantaneously. Logos like the ones of Michelin, McDonald’s, and even MTV have undergone subtle changes over the years making their logo dynamic and adaptable to every circumstance. Let’s take the iconic MTV logo for example. The modern logo has a black space that can be customized according to the situation and images can fit in the small space to make an impact. Michelin Man, the logo that resembles the quality of Michelin tires, can be seen doing various activities. This doesn’t change the fact that the logo makes it clear about the brand. Good, adaptable and dynamic logos are in and here to stay.
Need of an adaptable logo
This is the internet generation. Things move fast and all of it has to be as relevant as possible. The fact that your website will be viewed in several devices ranging from a giant projector to a small Smartphone makes it near compulsory for logos to be adaptable.
Wikipedia says, “In today’s digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media.” When you go for a logo design in Florida looking for a logo to be used as the identity of your brand across all platforms, an adaptable logo will be the first suggestion.
How to get the perfect adaptable logo
Now that you know about adaptable logo designs and why you should get them, comes the big question – How? The answer to this one is rather simple. Here are some tips to make your logo equipped for the present and future technology.
- Keep the logo simple and minimalistic. Using less but clear shapes and lines with solid colors is the way to go.
- Keep versatility at the front seat. The major idea of an adaptable logo design is the relevance across all the internet formats. Designing it that way.
- Minimize the details. Earlier, there was a negative implication of making changes to your logo. Now, the old idea is gone and the audience is completely normal with minimal changes. The Google logo can serve as an example.
These are few tips on making the perfect adaptable logo. Your logo is the best identity of your brand. One shouldn’t rush in while designing the logo. In conclusion, creating an adaptable logo is the right way to cope up with the modern trends. This will be possible when you choose an experienced designer to come up with your logo design in Florida.