Colors form an important visual stimulus and their importance in logos is unparalleled. The better colors you use, the better idea your audience gets. Did you know that there are several emotions and thoughts associated with various colors? They can change the way you look at the brand and perceive the philosophy. When you go out looking for logo design services, you need to make sure the artist or designer know the perfect way to harness the color psyche. There is a chance that the artist knows the importance of colors, but in case he doesn’t, we can help you out.
What do the colors say?
The colors can be associated with societal standards or emotional triggers. Finding the perfect balance in the color scheme of your logo is important. Using too much of bright colors like red can make your brand look like an immature attempt. Using completely subtle tones might keep your brand out of the limelight. An experienced logo design service will help you out with the right color scheme. Keeping that in mind, here are some common colors that are used in logos and what message they convey.
- Red: It is generally associated with strong emotions. Using red in your logo can make feel active, aggressive, passionate. It also implies warmth and heat. Brands like Youtube and Red Bull have used it to perfection.
- Yellow: This bright and visible color conveys conflicting messages. In addition to that, it is the color of happiness and joy. Use it to get attention to a joyful brand identity. McDonald’s is a bright example.
- Orange: This color lies within red and yellow in the spectrum and incites playfulness. In fact, it also plays with the psyche to an enthusiastic and creative path. Brands like Fanta have used this color well.
- Pink: One of the most self-evident colors, pink showcases the feminine qualities. Brands like Barbie have used pink to convey the message well and connect with their target audience.
- Purple: Luxury and royalty of brands like Yahoo and Hallmark needed a color that is different from other. Purple is the color that they used and you should too if your brand exudes royalty, glamor, power.
- Blue: If “vibgyor” would have been all about professionalism, blue would be the stand out color. Powerful companies like IBM, Intel, Ford have used blue in their logos to mark the authority and confidence.
- Green: When you look at something green, the first thing that comes to your mind is nature. It is a calming color that represents eco-friendly behavior. Brands like Animal Planet and Starbucks have used it well to convey the thoughts.
- Brown: An instant connection with mother earth, brown inflicts emotions like reliability, support, subtle, natural. Taking the cue, brands like UPS have used brown liberally to make us feel confident in their services.
- White: Peace and purity can be conveyed with this basic color. It is one color that can be used to convey the emotions of purity, simplicity. Using it on a color background makes it stand out like no other. Coca-Cola uses this trick to speak to its customers.
- Black: The universal color of boldness is black. Using black in logos symbolizes the boldness and seriousness of the brand. Brands like Blackberry have used the black to imply their message well.
- Grey: At last, comes the color that is the most neutral. Grey is used to making the logo look neutral and in contrast with other colors. It helps reduce the effects of other colors if excess. It works well with almost all colors.
These are the meanings and emotions several colors express. An experienced logo design service provider will know the meanings of these colors. While you should use these colors to perfection, it should be clear that colors might have a different meaning in different cultures. This is what matters the most. When there are several business locations in question, it is better to choose a color which has the same meaning globally.